Do you ever wonder if the food you’re buying is truly what it claims to be? If you have decided you want to spend some of your hard-earned money on organic food, it’s important to know what you’re buying. In our last blog, we went over exactly what “organic” means and more. In this blog, we are going to address “greenwashing” and how to identify it.
Greenwashing is a common practice among companies hoping to cash in on the organic movement without providing truly organic products. They use organic wording in their labels, design the packaging to look organic, and include terms like “natural” or free-range” - terms that people confuse with “organic.”
The best way to avoid being tricked is to look for the labels we mentioned in our last blog. You should also be aware of the products that are greenwashed more commonly than others.
- In our last blog, we mentioned that cosmetics and body care products are not regulated as strictly as agricultural produce. On top of that, marketers will use terms like “organic wear” or “organically wonderful.” Most of this is just words, and the product is not organic at all.
- Many stores have developed their own lines of products. Some truly are organic, but many of them have been aggressively designed to look organic. If you don’t see the USDA label, don’t buy it.
At Keller Crafted Meats, we are revolutionizing the meat industry by proving that humane, sustainable methods are not only possible; they are profitable! We are a family-run farm and charcuterie with sustainable meats unlike any other. Shop today!