Last time, we here at Keller Crafted Meats reviewed some common ranching myths. We covered some surprising misconceptions about the ranching field, and we thought we’d continue our work in a second part. Because the ranching industry has been around for so long, it’s become the focus of many myths, some bad, some simply misinformed. To help our customers better understand our practices and purpose, we’ll clear the air on a few more common ranching myths.
Myth #1: Ranchers Are Uneducated
This myth has persisted largely due to misconceptions about the agricultural field as a whole. As fewer and fewer people work in agriculture, they form a perception that farming and ranching is simply hard labor carried out by those who didn’t receive schooling. The reality is that the agricultural industry is one of the most specialized fields out there. Today’s ranchers carry degrees in animal sciences, environmental studies, ecology, law, psychology, and even business and marketing. Ranchers are utilizing a variety of techniques, skills, and technologies to make their ranch more efficient, environmentally friendly, and provide more comfortable and humane lives for their cattle. By seeking out more educational opportunities, ranchers have the ability to improve their products and their profits.
Myth #2: Small Ranches Don’t Make A Difference
The inverse of another myth we discussed last time, this myth argues that small farms and ranches really don’t make an impact on the economy or local food supplies. The fact is that small farms of up to 150 acres make up the vast majority of the agricultural industry. Small farms and ranches sell to larger distributors, as well as directly provide food and resources to their local communities. This allows nearby residents to enjoy the freshest foods, the highest-quality meats, all at the best prices. Supporting local agriculture is the smartest investment a community can make.
Myth #3: The Bigger The Ranch, The More Efficient It Is
For factory produced goods, like devices, or tools, larger factories can produce more products. The same isn’t true for agricultural and ranching operations. Instead, ranchers are better off by concentrating on making the most of a smaller plot of land and smaller herds. Smaller operations use fewer antibiotics and hormones in raising their cattle. A 1992 agricultural census report found that smaller ranches and farms produced more than twice as much food as larger farms. More generally, global farming and trade firms, like the World Bank, are endorsing smaller farms and ranches as the way to improve agricultural yields.
We keep all of these myths in mind when we go to work with our partner ranches. By working with ranchers who use the latest in humane cattle raising practices, we get superior grade products that are better for the environment, better for the health of you and your family, and quite frankly, taste better too. By supporting these smaller, value-oriented ranches, we’re helping to create a larger trend of ethical meat production and consumption.