Online Shopping vs. Driving

Online Shopping vs. Driving

It's the afternoon, time to go to the store... get in the SUV, pull out of the garage, put on the A/C and go.  We all do it, that's life in America - especialily in the great American West.  It's hard to quantify the time and cost of driving, but researchers have been studying this for decades, and there are some amazing new reports.

We found a great, on-point study at the beautiful Turtle Bay Exploration Park in Redding (close to Shasta, home of Keller Crafted Meats!)  The study was about energy use in our past, present and future life.  Here is part of what it had to say:

“In business-to-consumer e-commerce, for instance, a warehouse holds far more product per square foot than a retail store, and uses far less energy per square foot. We calculated the ratio of building energy per book sold in traditional bookstores versus on-line retailer to be 16-to-1. And contrary to what most people think, Internet shopping uses less energy to get a package to your house: Shipping 10 pounds of packages by overnight air -- the most energy-intensive delivery -- uses 40 percent less fuel than driving roundtrip to the mall. Shipping by truck saves 90 percent.”

The bottom line is generally that if you can't walk or bike to you local vendor, then buying products online is more efficient.  it will save you time and money, the two things we are craving most (besides Hot Italian Sausage.)  We would love to sell to you directly, at a local farmer's market.. but if we can't, know that we're only a click away.   

Plus - you can drink beer while shopping online, it's totally legal!!


For more information on these studies, check out the following websites:

To calculate your home neighborhood's "Walk Score"

a study by the non-profit Center for Energy & Climate Solutions:

a 19-page study from Carnegie Mellon:

Below are some graphics.  The top 2 diagrams show the Primary Energy and CO2 emissions comparison -

The bottom diagram shows the calculation if 1) the retailer has an intermediate storage facility and 2) if you are using air shipping for product delivery.  It's the most expensive type of delivery, but still more efficient!!

P.S. - we have an amazing provider for overnight shipping (California only) that is about 1/2 the regular cost.  Save and win.