- To create remarkable products that honor the animal, respect nature and nourish human beings.
- To be pioneers in processing and marketing high-quality, humanely raised and sustainably farmed animals.
- To support the health and well-being of the people, animals and landscapes that we touch.
- To always be passionate about what we do, infusing our products with heart and soul. (That's something you can't always buy!)
- To make wise choices by always taking the long view. We want to do our part in making a better, healthier world.